Case Study - Single Stop
Marketing and Collateral Plan for Umbrella Organization and 60 Affiliates
The Challenge
Single Stop USA, a unique organization created by the Robin Hood Foundation, provides coordinated access to a safety net worth $750 billion and services provided by 1.5 million nonprofits—connecting people to the resources they need to attain higher education, obtain good jobs, and achieve financial self-sufficiency. Having recently completed a re-branding, the organization sought to capitalize on its new messaging by creating tools that would help its sites broaden their outreach and impact. In order to accomplish this, each site needed to identify its potential universe of clients – their service needs and means of accessing information — and create marketing materials that would engage them to take action. While each of the 60 sites in the New York City area has unique partners and clients, Single Stop USA asked Social Dividends to create a system-wide marketing approach that can work across locations.
The Solution
The challenge was creating something that appealed to the vast and diverse locations and clientele while still being cost effective for Single Stop to produce. Working deeply with four distinctively different Single Stop sites to craft a model that could be scaled to the larger network of sites, Social Dividends created an interactive marketing plan and captivating marketing materials that were consistent from a branding, messaging and quality standpoint and yet allowed each site to personalize. We capped this off by a conducting a “Train the Trainer” workshop for national staff and a separate training session for the staff of all 60 New York City sites on how to use the plan and corresponding collateral material.
The Social Dividend
Individuals and families move out of poverty by accessing vital life-changing services such as health insurance, food stamps, unemployment, cash assistance, childcare, WIC, Social Security funds, and more.